SEO Specialist - Gurugram, India - Innvocon

Description

Role: SEO Expert

Location: Gurgaon

Timings : 09 AM to 06:00 PM

Required work experience: 3+ years

Working Days- 5 days office+ 1 day WFH (on need basis)

Roles & Responsibilities:

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on

newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content

programming

Recommend changes to website architecture, content, linking and other factors to improve SEO

positions for target keywords.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,

WebTrends)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO