Head - Digital Marketing - eCommerce/Retail/D2C (5-12 yrs) - Gurgaon/Gurugram, India - iimjobs

Description

• Own the complete digital strategy, developing and executing a roadmap to achieve ambitious growth goals.
• Lead the development and optimization of our website, ensuring a seamless and engaging user experience.
• Oversee all performance marketing initiatives (PPC, Social Media Ads, etc.) to drive targeted traffic and conversions.
• Champion the growth of our D2C business, implementing effective strategies to acquire and retain customers.
• Develop and manage SEO strategies to boost organic website traffic and brand visibility.
• Track ROI and KPIs across all digital initiatives, making data driven decisions for continuous improvement.
• Collaborate with internal teams (design, product, marketing) to ensure a cohesive digital presence.
• Create and present compelling business plans and reports to leadership.

• Minimum 5 + years of progressive experience in Digital and Performance marketing roles within the fashion or Ecommerce industry.
• Extensive experience in Direct to
• Consumer (D2C) strategies, including customer acquisition, retention, and engagement.
• Helping D2C brands scale there online business keeping profitability to sustain the tough competition with Established Deep Pocket Giants.
• Google Ads Search, Display certified or GAIQ certified.
• Campaign Management
• Data Driven Optimization
• ROI Enhancement
• Team Management.
• Bachelor's/Master's Degree in Marketing communications, Business Administration or equivalent