Digital Marketing Manager - Chennai, India - Cynosure Corporate Solutions

Description

• Buildthe digital advertising roadmap to help us achieve our annualpipeline and revenue goals while increasing awareness of thebrand
  
• Createand manage the Sales & Marketing funnel to optimize leadgeneration andconversion
  
• Planand execute advertising campaigns on Google Facebook Twitter Bing.Amazon and otherplatforms
  
• Deliveron monthly targets and KPIs including lead generation andefficiency (cost perlead).
  
• Shouldbe expert in PPC CPL and CPACampaigns
  
• Measureand assess results and drive continuous improvement. Use feedbackfrom usersales and marketing teams to inform digital advertisingcampaigns
  
• Beactively involved in SEO efforts (keyword image optimizationetc.)
  
• Prepareonline newsletters and promotional emails and organize theirdistribution through variouschannels
  
• Providecreative ideas for content marketing and updatewebsites
  
• Collaboratewith designers to improve userexperience
  
• Measureperformance of digital marketing efforts using a variety of Webanalytics tools (Google Analytics WebTrends Microsoft Clarity MixPanneletc.)
  

Requirements

• Minimum 6years of experience in digital advertising andmarketing.
  
• Handsonexperience in planning and executing digital advertising campaignson LinkedInTwitter Facebook andGoogle.
  
• Proficiencyin marketing automationplatforms.
  
• Excellentcommunication (written/verbal) presentation and analyticalskills.
  
• Exceptionalorganizational skills with the ability to manage multiple campaignssimultaneously and withouterrors.
  
• BlueprintCertification would be an addedadvantage.
  
• Experiencein the Amazon campaign ispreferred.