- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
- Internal
- R&D
- Consumer Insights Manager
- PD Manager
- Brand Managers
- Finance Team
- External
- Market Research Agencies
- Business Understanding
- Knowledge of market research methodology and tools
- Basic knowledge of statistics
- Knowledge of consumer understanding and behaviour
- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
- Interview Competencies
- Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills
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Manager - Consumer Insights - Kolkata - confidential
Description
Role: Manager - Consumer Insights
Function: Marketing
Organization : PCPB
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories
Principal Accountabilities
Operating Network
Role Requirements / Specifications
MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
Skills
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Manager - Consumer Insights
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