Manager - Consumer Insights - Kolkata - confidential

    confidential
    confidential Kolkata

    5 days ago

    Full time
    Description

    Role: Manager - Consumer Insights

    Function: Marketing

    Organization : PCPB

    Job Purpose

    To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

    Principal Accountabilities

    • Design effective & efficient ways along with the agency partners to measure & track brand performance
    • Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
    • Work closely with the brand team & leverage insights to drive business growth
    • Identify new & effective ways of testing concepts, products & communication
    • Evaluate & pilot new tools & agencies esp. in the digital space
    • Leverage internal monitoring tools to derive insights
    • Triangulate multiple data sets to identify trends and early indicators of brand/product performance

    Operating Network

    • Internal
    • R&D
    • Consumer Insights Manager
    • PD Manager
    • Brand Managers
    • Finance Team
    • External
    • Market Research Agencies

    Role Requirements / Specifications

    MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

    Knowledge & Skills

    1. Business Understanding
    2. Knowledge of market research methodology and tools
    3. Basic knowledge of statistics
    4. Knowledge of consumer understanding and behaviour

    Skills

    1. Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
    2. Interview Competencies
    3. Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills

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