VIP Bags - Mumbai, India - iimjobs

Description

• Develop and implement strategic product plans for assigned luggage categories, aligned with overall brand objectives and market trends.
• Manage the product lifecycle, from concept development and product sourcing to launch and postlaunch analysis.
• Conduct market research and competitor analysis to identify trends and opportunities, supporting the product design process by identifying consumerrelevant innovations to maintain a healthy product portfolio.
• Analyse market trends, consumer preferences, and insights, estimating market size and pricing for the category to identify new opportunities.
• Extract consumer insights from market research and collaborate with design, development, manufacturing, and creative agencies to execute new product launches and brand communication.
• Collaborate with crossfunctional teams to execute marketing campaigns and product launches.
• Drive category sales and support sales channels through the execution of advertising, promotion, and branding activities.
• Lead various planning cycles (e.g., longrange plan, profit plan, operating plan) for the category.
• Manage the brand budget and track performance.

• Min 47 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion
• MBA in Sales & Marketing, preferably from a premium B School
• Excellent analytical and problemsolving skills.
• Strong communication, collaboration, and interpersonal skills.
• Ability to multitask and work in a fastpaced environment