Droom - Senior Manager - ATL & BTL (4-6 yrs) - Gurgaon/Gurugram, India - iimjobs

Description

• Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
• Pre and post analysis for suitability and impact of different media types with post mortem reports
• Manage the relationships with the creative and media planning agencies to develop communication and media strategies

• Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders

• Planning and executing all BTL activities, events, and promotions
• Youth marketing across top B-school, Engineering and other campuses
• Local marketing in malls/RWA/exhibitions/other activations
• Sponsorships or collaborations for higher awareness or leads
• Partnerships and barter deals
• Dealer Summit to be held across North & West India

• Create new offline and online properties
• Identifying opportunities, keeping in mind their effectiveness and relevance