Digital Marketing Executive - Gurugram, India - Grip Invest
Description
You will be a part of the Marketing Team and will be responsible for driving company
growth. In this role, you will create, execute, and manage paid acquisition
campaigns. You will be responsible for managing all SEO activities such as content
strategy, link building and keyword strategy to increase rankings on all major search
networks.
Responsibilities:
● Closely monitor and supervise Paid Marketing Campaigns on a day-to-day,
weekly and monthly basis.
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong
return on investment and efficient CAC
● Implementing A/B testing and conversion rate optimization
● Ensuring successful planning, execution, and optimization for key traffic KPIs
via paid, organic & own media channels
● Identifying and testing new channels to continue to meet or exceed
established critical metrics
● Optimize copy and landing pages for search engine marketing
● Perform ongoing keyword discovery, expansion and optimization
● Research and implement search engine optimization recommendations
● Work with the development team to ensure SEO best practices are properly
implemented on newly developed code
● Work with editorial and marketing teams to drive SEO in content creation and
content programming
● Funnel Management – From traffic to leads to conversions to revenue to ROI.
You will be working closely with all stakeholders involved in the above
journey.
● Keeping a close track of the entire funnel from traffic to conversions to ROI.
Requirements: -
● 2-3 years of Experience in Digital Marketing
● Proven SEO experience
● Proven SEM experience managing PPC campaigns across Google, ,
● Solid understanding of performance marketing, conversion, and online
customer acquisition
● In-depth experience with website analytics tools (e.g, Google Analytics, Search
Console, Clarity, WebTrends, Meltwater)
● Experience with A/B and multivariate experiments
● Working knowledge of HTML, CSS, and JavaScript development and
constraints
● Knowledge of ranking factors and search engine algorithms
● Up-to-date with the latest trends and best practices in SEO and SEM
● Experience on Strapi a plus
● Basic to advance knowledge of Excel is a plus -
○ Creating dynamic tables
○ Pivots Tables
○ Vlookups
○ Sumifs
○ Countifs
○ Index match