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    • Growth Marketing Manager - Gurgaon - Growtomation

    Growtomation
    Growtomation Gurgaon

    1 month ago

    Default job background
    Description

    About Growtomation:

    We're RevOps+HubSpot Diamond partner consultants, helping companies utilize HubSpot to streamline and help their sales/marketing/business teams function at scale. We grew from 2 people in Jan 2021 to a team of 85 people as of today. We're bootstrapped yet sustainable, with our goals highly focused on revenue-enablement activities for our customers.We work with HubSpot and Salesforce customers to help them make the most out of their instances by streamlining marketing, sales, services, CS processes & reporting. We own the system so that you get to think about what your business needs next.

    We're now looking for a Lead - Digital Marketing who can join our team while we focus on getting more business for you.

    If you're a fit, here are the roles and responsibilities:

    • Plan, execute, and optimize paid marketing campaigns across various platforms (e.g., Google Ads, LinkedIn) to drive targeted traffic, increase brand awareness, generate leads and to drive revenue growth.
    • Continuously work on reducing CPA while maintaining or improving lead quality.
    • Collaborate with team's cross-functionally to improve SEO practices, organic search visibility and traffic through on-page and off-page optimization techniques.
    • Create, monitor, and optimize PPC campaigns across various platforms to drive targeted traffic and leads.
    • Design and execute A/B tests on ads, landing pages, and email campaigns.
    • Develop and execute lead generation strategies to attract and convert high-quality leads > MQLs > SQLs
    • Collaborate with sales teams to develop and refine ABM strategies, ensuring alignment between marketing and sales objectives.
    • Develop and implement strategies to maximize ROI across all digital marketing channels.
    • Stay up-to-date with the latest trends in B2B and SaaS marketing, incorporating innovative approaches into our marketing mix.
    • Utilize Salesforce/HubSpot experts and consultants to help them create and manage campaigns, workflows, CRM, Admin, and other tasks as per the client's satisfaction

    Requirements:

    • Bachelor's degree in marketing, business administration, or a related field.
    • Proven work experience of at least 3 years in performance marketing, preferably in B2B SaaS environments.
    • Proficiency in developing and executing marketing strategies across various channels, including email marketing, content marketing, social media, and SEO.
    • Experience with lead generation, lead nurturing, and conversion rate optimization techniques.
    • Excellent written and verbal communication skills with the ability to create compelling content.
    • Ability to work effectively in a team environment and collaborate with cross-functional teams.
    • CRM certifications are highly desirable.

    If you are a results-driven professional with expertise in performance marketing, and you thrive in a dynamic agency environment, we would love to hear from you. Join our team and help our clients achieve their marketing goals through effective demand-generation strategies.

    Soft requirements:

    ● Willing to work in a Startup culture

    ● Flexible with the work hours (it could be less on certain days / daunting on other days)

    ● Proactive and motivated enough to achieve something substantial in life.

    ● Willing to roll up the sleeves, take ownership, and solve problems.

    Employment Type: Full-time

    Work days - 5 days week

    Location: Gurgaon

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Growth marketing manager