Marketing Head - Delhi NCR, India - iimjobs

Description

We are currently seeking a seasoned marketing professional, a Brand Coach, to join our team and lead the refreshing of one of our B2B brands.

• Develop a clear and compelling brand strategy tailored to the B2B landscape.
• Craft a unique and differentiated brand positioning that resonates deeply with our target audiences.
• Develop a messaging framework that effectively communicates the brand's value proposition and benefits.
• Collaborate closely with internal teams and external creative agencies to refine messaging and, if necessary, the visual language.
• Formulate a strategic rollout plan for the refreshed brand that ensures maximum impact and resonance.

• A strong financial acumen, capable of understanding the potential financial implications of branding decisions on the company's bottom line.
• The ability to establish meaningful connections with senior leadership across various target audiences.
• Exceptional storytelling skills, capable of crafting narratives that resonate deeply with our stakeholders.
• A profound understanding of the B2B marketing landscape, including knowledge of customer personas and the buying process.
• Preferably, experience working with both agencies and brands, demonstrating a comprehensive understanding of the industry.

Ideal candidates will have at least 25 years of experience in senior marketing roles, with a track record of successfully delivering similar assignments.

If you are a visionary leader with a passion for revitalizing brands and driving business growth, we encourage you to apply and be part of this exciting journey with us.