Ajanta Shoes - Kolkata, India - iimjobs

Description

Designation - Manager/ Sr. Manager Marketing

Location - Head Office, Kolkata

Qualification - MBA (Marketing)

Experience - Minimum 10 Years

Job Description:

Develop and execute comprehensive marketing strategies for the Ajanta Shoes brand, encompassing traditional, digital, and hyperlocal activations.

Manage and optimize the marketing budget, ensuring efficient resource allocation and maximum return on investment.

Spearhead new generation trade marketing initiatives to drive sales and brand awareness among target audiences.

Plan and implement impactful BTL activations to create brand engagement and excitement.

Oversee Out-of-Home (OOH) media planning and execution to maximize brand visibility.

Develop and manage relationships with marketing agencies, ensuring effective collaboration and cost-efficient solutions.

Implement cutting-edge digital marketing strategies, leveraging online channels to reach and engage target audiences.

Stay abreast of the latest marketing trends and technologies, adopting innovative approaches to drive brand growth.

Develop and implement effective negotiation strategies to secure favourable terms with vendors and partners.

Take ownership of all marketing activities, including media, branding, digital marketing, and events.

Track and analyze marketing campaign performance, providing insights for future optimization.

Collaborate with other departments (sales, product development, etc.) to ensure alignment and achieve shared goals.