- 2 to 5 years of experience in managing programmatic campaigns
- Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms
- General troubleshooting skills and strong attention to detail
- Working knowledge of digital marketing: display, video, social and marketing analytics
- Proven technical and analytical aptitude, with a curiosity for testing and innovation
- Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
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Programmatic Analyst - Bengaluru, India - Annalect India
Description
About Us
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.
This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
This is an exciting role and would entail you to
· Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring
· Deliver actionable audience and optimization-based insights at agreed-upon cadence
· Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
· Understand performance objectives and KPIs to develop successful optimization recommendations
· Proactively learn advanced trading and optimization techniques across all preferred platforms
· Strictly adhere to agreed quality and delivery timelines.
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