Performance Marketing Manager - Tardeo - keeplearning

    keeplearning
    keeplearning Tardeo

    6 days ago

    Default job background
    Education / Training
    Description

    Job Title: Performance Marketing Manager

    Located in Mumbai, we are seeking a highly skilled Performance Marketing Manager to lead our performance marketing efforts across various channels.

    Key Responsibilities:

    • Strategy & Media Planning:
      • Develop and execute comprehensive performance marketing strategies across Google, Meta (Facebook, Instagram), and other relevant platforms.
      • Create data-driven media plans to maximize ROI and drive performance for client campaigns in the education sector.
      • Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts align with client goals.
      • Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.
    • Client Engagement & Account Management:
      • Own the media planning process for all client accounts and work directly with the advertising team to ensure client success.
      • Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry.
    • Performance Analysis & Reporting:
      • Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts.
      • Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients.
    • Cross-functional Collaboration:
      • Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints.
      • Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies.

    Qualifications:

    • Experience:
      • Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media.
      • Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms.
      • Proven success in managing multi-channel media strategies and driving measurable performance improvements.
    • Sector Expertise:
      • Experience working with clients in the education sector is highly preferred.
    • Skills & Knowledge:
      • Deep understanding of paid advertising platforms and how ad buying works, including bidding strategies, targeting, and audience segmentation.
      • Analytical mindset with a strong ability to interpret data and provide actionable insights.
      • Ability to manage multiple client accounts and collaborate effectively with internal teams.
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