Copy Writer - Delhi, India - iimjobs

Description

• Responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating strap lines, slogans, body copy, jingles and scripts.
• Familiarising themselves with the product, target audience and competitor activities in the market.
• Brainstorming ideas and concepts for the visual and words with other members of the creative team.
• Presenting initial ideas to the creative director, some of which may be developed into workable concepts
• Writing various copy options, this may be presented to the client as a story board.

• Excellent selfmotivation
• Adaptability
• Commercial awareness
• Ability to work well under pressure and meet deadlines
• Good team working skills
• Administrative and organisational skills
• IT proficiency
• Proofreading
• Proficient in English
• Accuracy both in terms of grammar and information, as adverts must not be misleading
• Creativity and an ability to produce innovative and original ideas.