Associate Director- Programmatic - Gurugram, India - Zenith

Description

• Work closely with clients and internal teams on the value of Programmatic. Understand the value it brings to different business models and drive client adoption
• Collaborate with digital leads to evangelize programmatic and deliver on revenue targets
• Understand the technology landscape that key partners/vendors bring and select/recommend appropriate tactics basis client's requirements
• Deliver Programmatic strategy for clients. Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)
• Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Manage client campaigns including: strategy development, project management, report delivery, and client communication
• Drive the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients
• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
• Collaborate with the Media Agency account teams through the sale
• Overseeing reporting, analysis and recommendations to improve activity in line with client objectives.
• Development of strategy across all devices including Desktop, Mobile and Tablet.
  Working in conjunction with the digital ad operations team to ensure agency best practices are being followed at all times.

• Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
• Should have worked on DSP platforms like DBM, Mediamath , Appnexus etc
• Should be aware of Adserving technologies, and analytical tools like GA and Omniture
• Should be conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
• Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)
• Proactive, self-starter, capable of setting goals and reporting progress against them
• Problem solving and attention to detail in a multi-tasking, fast-paced business environment
• Team player & strong communication skills
• Be confident in analyzing and acting on marketing data

Publicis Groupe Commitment to Diversity & Equity Policy:

Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.

• Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.
• Our Core values " VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences
• Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

Equal Employment Commitment:

1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.