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- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Managing relationships with external marketing agencies.
- Ensuring consistency of brand voice, style and tone across all content.
- You have at least 1 year experience ideally in Digital Marketing or Content Marketing within IT industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have working knowledge of CANVA and AI Writing tool
- Experience within would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
- You enjoy finding creative solutions to problems
- Strong opportunities to progress your career
- Attractive Salary & Benefits
- Flexible working options
Social Media marketing intern - New Delhi, India - AA Recreation tours and travels
Description
company name - Genesis web solutions
about company - Over 12 years of Experience
The craft of blending superlative design with flawless execution.
We are a full-service digital consultancy that specializes in client-focused & customer-centric website design, development & digital marketing services. Our strategic initiatives consistently deliver innovative experiences that translate to better performance, customer engagement & higher ROI.
The Role
You will be responsible for :
Ideal Profile
What's on Offer?