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    Yusata Infotech - Rajasthan - Yusata Infotech Pvt Ltd

    Yusata Infotech Pvt Ltd
    Yusata Infotech Pvt Ltd Rajasthan

    2 weeks ago

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    Description

    Marketing Manager

    About the Role:

    • We are seeking a dynamic and results-oriented Marketing Manager to lead and execute our marketing strategies.
    • The ideal candidate will have a proven track record in developing and implementing successful marketing campaigns.

    Key Responsibilities:

    Brand Management

    • Develop and implement brand strategies to enhance brand awareness and positioning.
    • Oversee brand identity guidelines and ensure consistency across all marketing materials.
    • Monitor brand reputation and manage crisis communication.

    Digital Marketing

    • Develop and execute digital marketing campaigns, including SEO, SEM, social media, and email marketing.
    • Analyze website traffic and user behavior to optimize digital marketing efforts.
    • Manage and optimize online advertising campaigns.

    Market Research

    • Conduct market research to identify target audiences, trends, and competitor activities.
    • Analyze market data to inform strategic decision-making.
    • Develop customer personas and buyer journey maps.

    Campaign Planning and Execution

    • Develop and execute integrated marketing campaigns across various channels.
    • Set clear objectives, budgets, and timelines for marketing initiatives.
    • Monitor campaign performance and make necessary adjustments.

    Team Management

    • Lead and mentor a team of marketing professionals.
    • Delegate tasks, set goals, and provide feedback.
    • Foster a collaborative and creative work environment.

    Budget Management

    • Develop and manage the marketing budget.
    • Track expenses and optimize resource allocation.

    Reporting and Analysis

    • Prepare regular reports on marketing performance and ROI.
    • Analyze key metrics and identify areas for improvement.
    • Present findings to senior management.

    Required Skills and Qualifications:

    • Experience: 3-5 years of experience in marketing, preferably in a similar role.
    • Education: MBA in Marketing or a related field.
    • Technical Skills: Proficiency in marketing automation tools, CRM software, and analytics tools.
    • Soft Skills: Strong communication, leadership, and interpersonal skills.
    • Language Proficiency: Fluency in English, both written and spoken.
    • Travel: Willingness to travel within Rajasthan and outside Rajasthan as needed.