Brand Manager - Mumbai, India - iimjobs

Description

Job Description:

Company Profile: Interflora was launched in India in October 2017 by entrepreneur Anuja Joshi that comes with a 100-year legacy of floral excellence. Interflora is bringing in an array of luxury floral experiences to India for the first time. Interflora India is committed to ensuring every experience exceeds all expectations and leaves an everlasting memory for every customer.

Working with over 200 farms directly, we are focused on building a robust network of farmers from across the country and leading innovation in the industry through our cold-chain solutions. In addition to bespoke gifting, Interflora India has also designed and executed iconic floral dcor for some of the biggest weddings and high-end luxury events. With a team of in-house designers and partnerships with some of the most renowned floral designers across the globe like Jeff Letham, Preston Bailey, Tomas De Bryune and Karen Tran, Interflora prides itself on world-class floral design & execution capabilities.

Job Description :

Brand marketing for D2C GifTech Luxury brand. Frame strategic roadmap for the brand with execution plans.

Responsible for Brand Building and Corporate Communication including external Communication, Internal communication and social media for the brand.

Develop integrated marketing communication in line with brand strategy to meet brand objective.

Design, develop and implement brand guidelines and complete brand communication keeping new age media in mind

Analytical skills in qualitative & quantitative consumer research & communication deployment to drive efficiency, business growth & high level of social media traction

Execute the marketing calendar for various brand initiatives and work towards execution and implementation of the same

Leading initiatives in PR, events, digital marketing, website, crisis communication, celebrity tie-ups, sponsorships, etc

Allocate budgets, negotiations and agency management Coordination with Board of Directors for all corporate led initiative

Communication strategy and campaign development for residential, commercial projects on pan India basis.

The Successful Applicant :

Minimum of 5 years of experience in Luxury Industry

Brand awareness - a clear understanding of brands and the marketing mix

MBA with specialization in Marketing / Advertising / Brand Communication

Should have exposure to the creative development process, including content and campaign creation and execution, especially in new age online Brands and product companies

Having strong creative bent of mind, with an ability to generate ideas to drive brand visibility

Cross-functional team management skills to liaison with both external agencies and internal stakeholders

Excellent verbal and written communication skills

Self-motivated, aggressive, open to learning with an extremely positive attitude

Great interpersonal skills, should be a team player & superior level of people management skills