Marketing Specialist - Mumbai, India - Poddar Diamonds

Description

Job Description:

We are seeking a dynamic Sales & Marketing Specialist to spearhead the growth of our business. The ideal candidate will have a strong background in market analysis, strategic business model development, and digital marketing strategies tailored to logistics and smart technology markets. This role is essential for expanding our market presence, refining our service offerings, and achieving business objectives.

Responsibilities:

• Conduct detailed market analysis to identify trends, challenges, opportunities, and customer needs specific to the smart locker and parcel management industry.
• Develop and refine the business model to align with industry dynamics and customer expectations, ensuring competitive advantage and scalability.
• Create compelling marketing content for various platforms (website, social media, brochures) that communicates the value of our smart locker solutions effectively to diverse audiences.
• Design and execute targeted advertising campaigns across multiple channels, including digital, print, and event marketing.
• Work closely with the product development team to ensure that marketing strategies are integrated with product offerings and microservice architectures.
• Develop and maintain a strong brand identity that resonates with target markets and upholds company values.
• Plan and oversee the production of all promotional materials and marketing campaigns.
• Benchmark successful marketing tactics and strategies from competitors and other industries to constantly improve our approaches.
• Collaborate with sales teams to create sales strategies and tools that drive customer engagement and conversion.
• Manage and optimize marketing budgets to maximize ROI.

Requirements:

• Proven experience in marketing or sales, preferably in the logistics, technology, or smart systems sectors.
• Strong understanding of market analysis techniques and business strategy development.
• Expertise in digital marketing, including content creation, SEO, PPC, and social media marketing.
• Excellent communication and presentation skills, with the ability to create engaging and informative marketing materials.
• Creative thinking with strategic problem-solving skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proficiency in marketing software (e.g., CRM tools, Google Analytics, content management systems).