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  • Product Manager and Marketing Expert - noida - Shaurya Infosoft Private Limited

    Shaurya Infosoft Private Limited
    Shaurya Infosoft Private Limited noida

    3 weeks ago

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    Description

    Role Overview:

    We are seeking a seasoned professional with in-depth knowledge of the fashion market and the ability to drive brand growth through strategic marketing. This role requires hands-on experience in building and scaling clothing or artificial jewelry brands.

    This individual will act as a strategist, marketer, and product manager to ensure that our brand stands out in this competitive market.

    Key Responsibilities

    • Develop and execute marketing strategies tailored to the fashion industry, driving brand awareness and customer engagement.
    • Manage the entire product lifecycle, from conceptualization to launch, ensuring alignment with market trends and consumer needs.
    • Identify opportunities in the clothing and artificial jewelry segments, leveraging market research and consumer insights.
    • Collaborate with design and production teams to ensure product-market fit and timely delivery.
    • Lead digital marketing efforts, including social media campaigns, influencer collaborations, content marketing, and paid advertising.
    • Establish partnerships with influencers and celebrities to boost brand visibility and credibility.
    • Oversee visual branding, including photoshoots, catalogs, and packaging design, ensuring a consistent brand identity.
    • Drive online and offline sales strategies, including e-commerce optimization and retail promotions.
    • Analyze performance metrics and make data-driven decisions to optimize marketing campaigns and product strategies.

    Qualifications

    • Bachelor's and Master's degree in Marketing, Business Administration, or a related field.
    • 5+ years of experience in marketing and brand management, specifically in the fashion industry (clothing or artificial jewelry experience preferred).
    • Proven track record of successfully growing brands in the fashion segment.
    • Deep understanding of the fashion market, consumer behavior, and industry trends.
    • Expertise in digital marketing platforms, e-commerce strategies, and influencer marketing.
    • Strong leadership, analytical, and communication skills.
    • Ability to manage multiple projects in a fast-paced, creative environment.

    Preferred Skills

    • Experience in luxury fashion or high-end artificial jewelry is a plus.
    • Familiarity with design tools and processes for creating marketing materials.

    What We Offer

    • Competitive salary with performance-based incentives.
    • A chance to shape the future of a growing fashion brand.
    • Creative and collaborative work environment.
    • Opportunities for professional growth and advancement.


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