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- Develop and execute marketing strategies tailored to the fashion industry, driving brand awareness and customer engagement.
- Manage the entire product lifecycle, from conceptualization to launch, ensuring alignment with market trends and consumer needs.
- Identify opportunities in the clothing and artificial jewelry segments, leveraging market research and consumer insights.
- Collaborate with design and production teams to ensure product-market fit and timely delivery.
- Lead digital marketing efforts, including social media campaigns, influencer collaborations, content marketing, and paid advertising.
- Establish partnerships with influencers and celebrities to boost brand visibility and credibility.
- Oversee visual branding, including photoshoots, catalogs, and packaging design, ensuring a consistent brand identity.
- Drive online and offline sales strategies, including e-commerce optimization and retail promotions.
- Analyze performance metrics and make data-driven decisions to optimize marketing campaigns and product strategies.
- Bachelor's and Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in marketing and brand management, specifically in the fashion industry (clothing or artificial jewelry experience preferred).
- Proven track record of successfully growing brands in the fashion segment.
- Deep understanding of the fashion market, consumer behavior, and industry trends.
- Expertise in digital marketing platforms, e-commerce strategies, and influencer marketing.
- Strong leadership, analytical, and communication skills.
- Ability to manage multiple projects in a fast-paced, creative environment.
- Experience in luxury fashion or high-end artificial jewelry is a plus.
- Familiarity with design tools and processes for creating marketing materials.
- Competitive salary with performance-based incentives.
- A chance to shape the future of a growing fashion brand.
- Creative and collaborative work environment.
- Opportunities for professional growth and advancement.
Product Manager and Marketing Expert - noida - Shaurya Infosoft Private Limited

3 weeks ago

Description
Role Overview:
We are seeking a seasoned professional with in-depth knowledge of the fashion market and the ability to drive brand growth through strategic marketing. This role requires hands-on experience in building and scaling clothing or artificial jewelry brands.
This individual will act as a strategist, marketer, and product manager to ensure that our brand stands out in this competitive market.
Key Responsibilities
Qualifications
Preferred Skills
What We Offer
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