Assistant Vice President Marketing and Branding - Varanasi, India - Utkarsh Small Finance Bank

Description

Designing and developing Marketing strategies for Bank in coordination with Business objectives and accordingly ensuring their execution to increase Brand value along with Business support.

KEY RESPONSIBILITIES

• and Design Marketing strategies for Bank in line with Business objectives and accordingly develop the yearly/ Quarterly/ Monthly Marketing Plan.
• development and Edits
• and execute Online and offline Marketing Campaigns to achieve Brand visibility, Customer engagement and acquisition objectives and to enhance the Brand image.
• and oversee execution of Branch launch campaigns to support the Business of new Branches through different mediums.
• design and execute the campaigns for New Products/ Services in terms of Marketing communications and promotions.
• and ensure timely execution of the work related to all Marketing support required for all Business and Support departments.
• and Designing of all Marketing communications required for Products/ Services/ New Launches/ Promotions/ Brand.
• and ensure proper guidance to team for execution of all activities as per Plan and Budgets.
• best deals and best value for the Brand by proper vendor/agency management, coordination and negotiations.

Process creation, review and implementation

• the website's content, including writing new content, editing and auditing existing content and removing outdating content.
• traffic & engagement to the website, apply SEO/SEM best practices and strategies.
• competitor's website and follow industry best practices. Lead the creation of site content, social media and other features to continually improve the website user experience
• and overseeing all aspects of our digital marketing including our website, email, social media campaigns, etc.

EDUCATIONAL QUALIFICATIONS & CERTIFICATIONS

• in Marketing
• Certification course in Advertising and PR Management from MICA

RELEVANT JOB EXPERIENCE

• 10+years' experience in Marketing, Branding, Sales Support, Communications, PR, Media Promotions, Network Management, Events. Activations, team Management.
• in online and offline marketing campaigns, Media Planning and Buying, ATL and BTL Promotions.

SKILLS & COMPETENCIES

Good communication skills and ability to communicate effectively with management, departments and vendors

• thinker and understanding of Business objectives.
• Handling and Management.
• to Multitask and work under pressure.
• to prioritize requirement and accordingly take necessary actions
• thinker and out of the box thinking
• not have any restrictions and reservations in terms of work related requirements and willing to travel as and when required