Brand Activation Officer - Bangalore Rural, India - Saaki Argus & Averil Consulting

Description

About Client:

Our Client is one of the oldest Company operating in the Sweeteners and Nutraceuticals space. It has a diversified portfolio of products, including bio-products, nutraceuticals, and co-generation of power. It is also a leader in organic farming and sustainable agriculture.

Job Summary:

The Brand Activation Officer is responsible for planning, executing, and evaluating brand activation initiatives at retail locations. This role involves developing strategies to enhance brand visibility, deploy in-store activities, engage customers, and drive sales through effective activation campaigns.

Qualification:

Any Bachelor's degree

Locations:

Chennai & Bangalore

Experience:

Brand Activation, Field Marketing

Roles & Responsibilities:

Planning – Strategy – Execution:

Develop a comprehensive brand activation calendar aligning with an overall marketing plan.

Plan & execute the modern trade promotions, and brand initiatives in-alignment with the store & sales team.

Collaborate with the internal team (Sales & Brand) to integrate brand activations seamlessly.

Co-ordinate with 3^rd party vendors for timely deployment of POS collateral, in-shop activities, logistics, and necessary brand collateral Reporting & Analytical:

Evaluate the effectiveness of brand activations through metrics such as sales (Pre-During-Post), and customer feedback.

Drive cost-efficient and scalable modules for long-term executions.

Periodic reports submission on the performance of the brand activation initiatives.

Providing timely reports on competitive initiatives

Collaboration:

Work closely with the Marketing team to ensure brand hygiene standards are followed & implemented seamlessly.

Co-ordinate with MT Sales team to align activations and sales goals.

Liaise with external vendors for timely execution of brand activations