Media Monitoring Analyst – Reputation Intelligence - India - Questorik

    Questorik
    Questorik India

    1 day ago

    Description

    Company:

    Questorik is an integrated consulting and learning firm working at the intersection of innovation, people, culture, organizations, and learning. As a brand under Koshalora Innovative Solutions LLP, we partner with organizations, institutions, and individuals to navigate complexity, build capability, and drive meaningful change in a rapidly evolving world of work.

    Job Summary:

    We are seeking a highly analytical and strategic Media Monitoring Analyst to oversee media intelligence, perception tracking, and reputational risk assessment for high-visibility leadership mandates.

    This role is central to safeguarding and strengthening public perception through continuous monitoring, evaluation, and insight-driven reporting. The incumbent will track multi-platform media coverage, assess sentiment trends, identify emerging risks, and convert complex data into strategic recommendations that enhance brand positioning and credibility.

    Key Responsibilities

    (A) Media Intelligence & Monitoring Oversight:

    • Monitor media coverage across print, digital, broadcast, and social platforms.
    • Track real-time mentions, narratives, opinion shifts, and thematic trends.
    • Develop structured monitoring frameworks aligned with leadership positioning goals.
    • Maintain issue logs and coverage categorization systems.

    Requires strong attention to detail, structured tracking processes, and understanding of media ecosystems.

    (B) Sentiment Analysis & Reputation Assessment:

    • Conduct qualitative and quantitative sentiment analysis.
    • Assess reputational impact based on tone, reach, credibility, and influence of coverage.
    • Identify perception shifts across stakeholder segments.
    • Develop reputation health indicators and scoring models.

    Requires analytical depth, contextual judgement, and strong interpretation capability.

    (C) Strategic Risk Identification & Mitigation:

    • Identify emerging reputational risks before escalation.
    • Map issue trajectories and evaluate potential impact scenarios.
    • Provide timely mitigation recommendations aligned with PR and leadership strategy.
    • Support crisis communication through real-time intelligence updates.

    Requires foresight, risk sensitivity, and advisory capability at leadership level.

    (D) Data Interpretation & Insight Generation:

    • Translate complex media data into actionable insights.
    • Develop intelligence briefs that inform communication and positioning strategy.
    • Identify narrative gaps, competitor positioning patterns, and opportunity areas.
    • Conduct competitive and peer benchmarking analysis.

    Requires critical thinking, pattern recognition ability, and strategic orientation.

    (E) Executive-Level Reporting & Dashboarding:

    • Prepare structured weekly and monthly reputation dashboards.
    • Present executive-level reports highlighting risks, opportunities, and strategic recommendations.
    • Develop visualization models for leadership decision-making.
    • Maintain clarity, brevity, and strategic focus in reporting.

    Requires strong communication clarity and ability to synthesize large data sets effectively.

    (F) Crisis Monitoring & Impact Evaluation:

    • Provide real-time monitoring during sensitive situations.
    • Evaluate impact of statements, press releases, and public appearances.
    • Support post-crisis evaluation and recovery tracking.
    • Participate in crisis simulation and escalation drills.

    Requires calm execution, confidentiality, and ethical judgement.

    (G) Digital & Social Listening Proficiency:

    • Utilize digital listening tools for social sentiment tracking.
    • Monitor influencer discussions and ecosystem conversations.
    • Identify issue trends and forecast emerging narrative directions.
    • Track digital spillover impact of mainstream media coverage.

    Requires platform literacy and trend forecasting ability.

    Qualifications and Experiences:

    • Bachelor's / Master's degree in Public Relations, Journalism, Communications, Data Analytics, or related field.
    • Minimum 5+ years of experience in media monitoring, reputation analysis, strategic communications, or intelligence reporting.
    • Experience working with senior leadership, public figures, NGOs, or philanthropic organizations preferred.
    • Strong understanding of media landscape, digital ecosystems, and public discourse patterns.

    The ideal candidate will demonstrate:

    • Proven hands-on experience with media monitoring and analytics tools.
    • Strong analytical capability to convert raw data into strategic insights.
    • High discretion and confidentiality while handling sensitive reputational information.
    • Ability to advise communication teams based on data-backed intelligence.
    • Structured thinking and executive reporting maturity.

    Preferred Technical & Analytical Exposure

    • Advanced data visualization tools (Power BI / Tableau).
    • Predictive reputation risk modeling.
    • AI-driven media tracking tools expertise.
    • Issue-mapping and trend forecasting capability.
    • Exposure to global media landscape and international narrative trends.
    • Experience conducting crisis simulation reporting drills.
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