Research Analytics Specialist - Gurugram - Omnicom Global Solutions

    Omnicom Global Solutions
    Omnicom Global Solutions Gurugram

    3 hours ago

    Description

    Join us at OGS

    We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

    We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world's most ambitious agencies and clients.

    With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world's most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

    Let us build this, together

    Research Analytics – Specialist

    Omnicom Global Solutions, India

    About the role

    We are seeking a highly analytical and insights-driven Research Analytics – Specialist with deep expertise in social listening platforms and a passion for transforming data into compelling narratives. This role is ideal for someone who thrives at the intersection of research, strategy, and storytelling; translating digital conversations into actionable intelligence that informs brand positioning, audience engagement, and campaign performance.

    • Utilize social listening tools (e.g., Cision, Brandwatch, Onclusive) to monitor and analyze digital conversations, uncovering trends, sentiment shifts, and audience behaviors.
    • Develop and apply analytical frameworks to support brand health tracking, campaign performance evaluation, and competitive benchmarking.
    • Synthesize large datasets including earned media and financial disclosures (e.g., 1-K reports) into clear, strategic insights and recommendations.
    • Lead reporting efforts for key launches and initiatives, delivering weekly, monthly, and quarterly dashboards with high visual impact using Excel and PowerPoint.
    • Collaborate cross-functionally with teams in strategy, marketing, PR, and analytics to deliver insights that drive business decisions.
    • Design and optimize Boolean queries to ensure precise and relevant data capture across platforms.
    • Stay ahead of industry trends, emerging technologies, and best practices in digital research and social intelligence.

    Must-Have Qualifications & Experience:

    This may be the right role for you if you have:

    • Bachelor's degree in Marketing, Communications, Media Studies, Data Analytics, or a related discipline
    • Minimum 5 years of experience in research, analytics, or digital insights roles.
    • Proven hands-on expertise with social listening platforms: Cision, Brandwatch, or Onclusive.
    • Advanced proficiency in Microsoft Excel (pivot tables, formulas, data visualization).
    • Strong presentation and storytelling skills using Microsoft PowerPoint.
    • Ability to interpret both qualitative and quantitative data and translate findings into strategic insights.
    • Exceptional attention to detail, critical thinking, and problem-solving capabilities

    Desirable Skills & Attributes

    • Background in media, communications, or marketing analytics.
    • Proficiency in Boolean logic and custom query building.
    • Familiarity with data visualization tools such as Power BI or Tableau.
    • Experience in consumer insights, brand research, or audience segmentation

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