Sr. Associate - Pune, India - HEPL - A Cavinkare Group Company
Description
Profile - Sr. Associate / Associate - Campaign (face to Face interviews in Pune only)
Job Location - Pune (Work From Office)
Night Shift - 9PM to 6AM
Exp - Min 2yrs
Budget - 9 LPA
Mandatory Skills
Campaign management, Campaign optimization
Media Planning and Media Buying
Must have experience to work with DCM or DV360
Client engagement
Excellent communication skills
Reporting and Analysis
ROLES AND RESPONSIBILITIES:
Work with the teams based in the USA, UK and Canada to upload campaigns in the buying platform
Track campaign performance to ensure it is delivering as per the goals
Competitive reporting and analysis
Campaign set up for Digital buys
Issue campaign RO
Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
Be responsible for billing discrepancies and produce resolutions.
Update media flowcharts based on campaign flights.
• Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation.
Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.
• Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.
• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance.
• Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.
Participate in departmental projects as requested.
Use systems and tools that are from the USA – MediaOcean, MediaTools etc. (the systems will be taught after you join)
QUALIFICATIONS:
Bachelor's degree and equivalent work experience
1-2 years of Digital Marketing experience or Media planning/buying and/or Ad operations experience
Experience in any of the Adservers or DSPs like CM360, GAM, DV360, TTD, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus.
Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.
Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.
Proven ability to work independently and as part of an integrated team.
Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment.
Expert in Excel and PowerPoint
• Knowledge of HTML, JavaScript, or other web technologies is a plus.