Lighthouse Learning - Mumbai, India - iimjobs

Description

The role holder will play the role of 'brand custodian', maintain brand integrity acrossthe business and marketing initiatives and communications.

He/She will plan, implement and monitor all Brand Marketing, Designing Brand Guidelines, Creative Conceptualization, End-to-End Campaign Planning, Social Media Marketing and Calendar planning.

• Create highquality marketing campaign messaging that drives Kangaroo Kids enrolments and franchise signups
• Develop the brand positioning, messaging and visual identity.
• Leading & managing a creative agency to develop and execute marketing collaterals
• Ideate, plan, and execute effective gotomarket media and rollout plans for campaign communication to the target audience
• Work with the PR agency to develop & execute a PR plan that will help the brand reach its target audience
• Collaborate with internal stakeholders to gather insights, and feedback, curate content, and obtain approvals.
• Work with the social media manager to implement social media marketing strategies that raise brand awareness, generate leads, and stay uptodate with audience preferences
• Lead competitor analysis and develops strategies to improve brand positioning and messaging
• Track the performance of marketing campaigns and make adjustments as needed.

• 3+ years of experience in brand management, marketing, or a related field
• Degree in marketing, communications, or a related field.
• Strong understanding of marketing principles and best practices
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team. Individual Role
• Proficiency in Microsoft Office Suite
• Word, Excel, Powerpoint

• PG/ MBA in Marketing
• Knowledge of Website/UI-UX
• Knowledge of digital marketing
• Experience working with ChatBot and designing Chatbot Journeys
• Proficiency with Google Analytics