- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Digital Marketing Specialist - Lucknow, India - Vowel Digital Adworld
Description
We are looking for a digital marketing executive who can create and execute effective SEO, content, and social media strategies to increase our online presence and drive organic and paid traffic to our website. You will be responsible for researching keywords, optimizing web pages, creating and distributing engaging content, managing social media accounts, running ad campaigns, analyzing performance metrics, and reporting on results.
To be successful in this role, you should have a solid understanding of SEO best practices, content marketing principles, social media platforms, and online advertising tools. You should also have excellent writing, editing, and communication skills, as well as a creative and analytical mindset.
Responsibilities:
Requirements And Skills: