Marketing Automation Manager - Sany, India - Expedify

Description

• Develop andexecute a comprehensive marketing automation strategy aligned withbusiness goals.
• Implement and optimizemarketing automation workflows to nurture leads drive engagementand enhance the customer journey.
• Overseemarketing automation tool selection implementation andmanagement(e.g. HubSpot WebEngage orCleverTap).
• Stay current with industry trendsand platform updates to maximize the efficiency of marketingautomation processes.
• Design build and deployautomated marketing campaigns across various channels such as EmailWhatsApp Sms and PushNotifications.
• Collaborate with crossfunctionalteams to integrate marketing automation into broader marketinginitiatives.
• Develop and execute lead nurturingprograms to move prospects through the salesfunnel.
• Implement segmentation strategies basedon customer behavior demographics and other relevantfactors.
• Utilize data and analytics to measurecampaign performance and identify areas forimprovement.
• Generate regular reports on keyperformance indicators (KPIs) and provide insights foroptimization.

• 2years of email marketing campaignexperience.
• Handson experience in creatingeffective Emails WhatsApp and SMScampaigns.
• Techsavvy with problemsolving skillsand data analysis capabilities.
• Strong writtenand verbal English communicationskills.
• Selfmotivated detailoriented andcomfortable in a datadriven businessenvironment.

marketingautomation,email,sms,whatsapp,campaigns