Branding & Digital Growth Lead - Aluva - Canary Digital

    Canary Digital
    Canary Digital Aluva

    1 day ago

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    Description

    Job Title: Branding, Digital Strategy & Digital Marketing Lead

    About Shaaman Elegance

    Shaaman Elegance is a UAE-based e-commerce platform offering premium fashion products tailored for Indian women in the UAE. Backed by Canary Digital, we are on a mission to redefine style, sophistication, and elegance through our brand.

    About the Role

    To accelerate our digital presence and brand positioning, we are seeking a strategic and creative leader to manage branding, digital strategy, and performance marketing.

    Key Responsibilities:

    • Develop and execute a brand strategy that aligns with the vision of Shaaman Elegance.
    • Define the brand voice, visual identity, and storytelling approach across digital channels.
    • Maintain consistency in brand communication across website, social media, ads, and offline collaterals.

    Digital Marketing Strategy:

    • Develop a data-driven digital marketing strategy to enhance brand awareness, customer acquisition, and revenue growth.
    • Lead SEO, SEM, PPC, Google Ads, and social media advertising campaigns with a focus on ROAS.
    • Optimize the e-commerce funnel and drive performance-based marketing through Google Ads, Facebook, Instagram, and TikTok Ads.
    • Utilize retargeting and lookalike audience strategies to enhance customer engagement and conversion.

    Social Media Management:

    • Own and execute the social media content calendar, ensuring engaging and consistent storytelling.
    • Plan and oversee the creation of Instagram Reels, Stories, YouTube Shorts, TikTok videos, and influencer collaborations.
    • Build and manage influencer and affiliate partnerships to amplify reach and sales.

    E-commerce Optimization:

    • Work with developers and UI/UX designers to ensure an optimized, high-converting website experience.
    • Implement strategies for conversion rate optimization (CRO), A/B testing, and landing page enhancements.

    Requirements:

    • 3+ years of experience in digital marketing, branding, and e-commerce growth.
    • Expertise in Google Ads, Facebook/Meta Ads, TikTok Ads, and Social Media Marketing.
    • Proven track record of brand building and digital growth for a fashion or e-commerce brand.

    What We Offer:

    • Career growth with exposure to global e-commerce marketing strategies.
    • Competitive salary and performance-based incentives.

    How to Apply:

    Send your resume and portfolio to info@canarydigital.ai

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