Digital Marketing Specialist - Vadodara - Rishabh Software Private Limited

    Rishabh Software Private Limited
    Full time ₹600,000 - ₹1,400,000 (INR) per year *
    Description
    1. B2B Marketing:
    • Develop targeted marketing strategies tailored to a B2B audience
    • Leverage insights and data to create messaging that resonates with decision-makers and IT professionals.
    1. Campaign Management:
    • Plan, execute, and optimize end-to-end digital marketing campaigns via Paid Search, Social Media, and Email Marketing.
    • Monitor campaign performance and KPIs, adjust strategies for maximum ROI.
    • Work extensively on Dynamics 365 CRM, managing campaign workflows, lead nurturing, and data reporting.
    1. Multi-Channel Marketing:
    • Collaborate with partners for co-branded campaigns and leverage partner marketing channels to expand reach.
    • Manage and optimize presence on review portals, directories, and industry forums to enhance visibility and credibility.
    1. Data Analysis & Reporting:
    • Track campaign performance metrics using analytics tools, generating actionable insights to refine future strategies.
    • Report on marketing ROI and campaign success in regular performance reviews.
    1. Collaboration & Strategy:
    • Work closely with sales, content, and design teams to ensure consistent messaging across all touchpoints.
    • Stay updated on digital marketing trends, tools, and technologies relevant to the role

    Requirements:

    • 3-5 years of experience in digital marketing, preferably in the IT, ITIS, or SaaS industry.
    • Proven expertise in managing Paid Search (Google Ads, Bing), Social Media Ads, and Email Campaigns.
    • Hands-on experience with Dynamics 365 CRM for campaign management and reporting is a plus or should have prior experience on any CRM platform such as HubSpot, Marketo etc.
    • Strong analytical skills with the ability to turn data into actionable insights.
    • Knowledge of ABM (Account-Based Marketing) strategies
    • Excellent communication and collaboration skills
    • Familiarity with partner marketing programs and strategies for leveraging review portals like G2, Capterra, etc.
    * This salary range is an estimation made by beBee
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