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- Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
- Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
- Monitor campaign performance and adjust strategies to maximize results
- Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, LinkedIn and other ABM platforms
- Monitor budget allocations and ensure cost-effectiveness (CPLs)
- Run A/B tests to optimize campaign performance
- Should have good understanding of SEO - On-Page/Off-Page/Technical
- Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
- Manage basic website updates and testing on WordPress.
- Stay updated on SEO trends and algorithm changes to adapt strategies accordingly
- Develop and implement social media strategies to increase awareness and engagement.
- Create and manage social media calendar for various platforms
- Generate regular reports on the performance of digital marketing campaigns
- Manage and update reports to keep track of brands organic performance
- Keep a track of websites asset repository and publish it for internal usage
Associate Manager - Bangalore Rural, India - SLK
Description
Company Name:
SLK Software Private LimitedCampaign Management:
Paid Marketing:
SEO:
Social Media Management:
Reporting: