Google Local Services Ads
8 hours ago

Job description
We are a growing personal injury law firm expanding our digital strategyWe are currently hiring:
- 1 SEO specialist for our English domain
- 1 SEO specialist for our Spanish domain
Now, we are seeking a dedicated Google Local Services Ads (LSA) expert who understands that LSA is NOT traditional SEO.
We are looking for someone who:
- Has direct experience running Google LSA for personal injury or legal services
- Understands LSA ranking factors (not just Google Ads)
- Knows how review velocity impacts placement
- Can optimize bilingual lead handling (English & Spanish)
- Understands dispute management and reducing invalid leads
- Can track booked rate and improve conversion from LSA calls
- Knows how to structure budget pacing and service radius
- Understands Google Screened requirements
Responsibilities:
- Audit and optimize our existing LSA account
- Improve ranking position within our metro area
- Increase booked lead rate
- Reduce invalid/spam leads through dispute management
- Optimize service categories
- Advise on review acquisition strategy (English & Spanish)
- Monitor weekly performance metrics
- Improve response time & intake structure
- Provide clear monthly reporting
We serve both English and Spanish-speaking clients.
You must:
- Understand how Spanishspeaking consumers search
- Advise on whether to run a unified or segmented LSA approach
- Help optimize intake flow for bilingual callers
- Understand cultural review behavior differences
Metrics That Matter to Us:
You should be comfortable tracking and improving:
- Cost per lead
- Lead booking rate
- Response time
- Review velocity
- LSA ranking position
- Dispute win rate
- Complaint rate
Contract duration of more than 6 months. with 40 hours per week.
Languages:
Spanish.
Mandatory skills:
Google Local Services Ads, Local Services Ads Management, Google Ads (General), Google Business Profile Optimization (GBP), Local SEO, Lead Generation, Call Tracking & Conversion Optimization, Google Screened / Verification Support, Bilingual: English & Spanish, Spanish Language Communication, Bilingual Lead Handling Strategy, Review Management & Reputation Strategy, Competitor LSA Analysis, Analytics / Data Analysis, A/B Testing Messaging
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