- Paid Ads (Meta + LinkedIn + Google Ads) Specialist:
- Develop PPC campaigns across platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads.
- Monitor PPC campaigns regularly and optimize for performance and budget efficiency.
- Conduct keyword research, ad copy creation, and landing page optimization for PPC campaigns.
- Social Media Management:
- Develop, implement, and manage our social media strategy.
- Create, curate, and schedule engaging content for various social media platforms.
- Monitor social media channels for engagement and respond to comments and messages.
- Analyze social media metrics and adjust strategies to improve performance.
- Email Marketing:
- Design, execute, and manage email marketing campaigns.
- Create compelling email content and newsletters.
- Segment email lists based on target audiences.
- Track and analyze email campaign performance and optimize for better results.
- Content Creation:
- Write and edit high-quality content for our blog, website, and social media.
- Collaborate with the design team to create visually appealing content.
- E nsure all content aligns with brand guidelines and voice.
- SEO Optimization:
- Conduct keyword research and implement SEO best practices.
- Optimize website content for search engines to improve organic traffic.
- Monitor and report on SEO performance using tools like Google Analytics and Google Search Console.
- Collaboration:
- Work closely with the marketing team to align digital marketing efforts with overall marketing strategy.
- Coordinate with other departments to ensure consistent messaging and branding.
- Stay updated on industry trends and emerging digital marketing tools and techniques.
- Experience: 2-3 years
- Bachelors/Masters degree in marketing or a related field
- Relevant experience of working on marketing projects with leading brands or in an agency
- Highly creative and logical while identifying target audiences
- Capable of ideating digital campaigns that engage, inform, and motivate
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Eager to learn and willing to work in a high-pressure environment
- Good Communication Skills and proficiency in English
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Digital Marketing Specialist - Delhi - TopHat HR
6 days ago

Description
About Tophat HR:
We are a boutique consulting firm specializing in tailored and comprehensive human resources consulting & management services.
Permanent Work from Home Opportunity
Individual Contributor Role
Shift Time: 9:30 PM - 5:30 AM IST
About the Role:
Tophat HR, on behalf of our prominent client, seeks a Digital Marketing Specialist to execute and optimize their digital marketing strategies. As a key team member, you will be responsible for managing social media presence, executing email marketing campaigns, creating engaging content, optimizing the website for search engines, and analyzing data to drive informed decisions.
Key Responsibilities:
Required Qualifications & Skills:
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Marketing Specialist
Pathways Consultants- Delhi, India
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Marketing Specialist
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Marketing Specialist
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