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- Refer to journey strategies and build customer journeys using Adobe Journey Optimizer, leveraging data insights, segmentation, and personalization techniques.
- Design and implement automated marketing campaigns and communications across various channels, including email, mobile, web, and social media.
- Collaborate with stakeholders to define business objectives, KPIs, and success metrics for journey optimization initiatives.
- Create and manage customer segments based on demographic, behavioural, and transactional data, ensuring relevance and effectiveness of marketing efforts.
- Monitor and analyze campaign performance, conduct A/B testing, and identify opportunities for optimization and improvement.
- Work closely with the analytics team to track customer engagement, conversion rates, and ROI, providing actionable insights and recommendations.
- Work with Client teams to provide training to internal teams on workflows, and best practices.
Adobe Journey Optimizer - Hyderabad, India - Cloudely, Inc
Description
Role: Adobe Journey Optimizer (AJO)
Experience: 6-12 years
Location: Bangalore, Pune, Hyderabad, Kolkata, Chennai
Job description: