Marketing Manager - Goa, India - Molbio Diagnostics

Description

RESPONSIBILITIES / ACCOUNTABILITIES

• Oversee market research and competitive analyses, determining brand positioning and target audiences.
• Craft marketing strategies, brand guidelines, marketing plans and marketing campaigns.
• Collaborate with marketing officer and other marketing leaders to implement marketing strategies.
• Coordinate consistent marketing and branding with product, sales and other departments.
• Establish deadlines, marketing objectives, business goals and marketing budgets.
• Analyze marketing activity data and report results to the vice president of Sales & Marketing.

QUALIFICATIONS/SKILLS:

1. Master's degree in marketing, communications or a related field.
2. Seven to Ten years of work in the marketing management position
3. Relevant marketing certifications
4. Proven success managing budgets and achieving business objectives.
5. Skilled at researching markets, trends, competitors and target audiences.
6. Expertise in project management and ensuring teams meet timeline and budget objectives.
7. Knowledgeable of market research tools and data management tools.
8. Collaborative mentality and openness to work with different parties.
9. Analytical mindset well-versed in quickly spotting trends.