Digital Marketing Intern - Pune, India - Rent An Attire

Description

Job Summary:

As a Digital Marketing Intern at Rent an Attire, you will have the opportunity to gain valuable experience in the fast-paced world of fashion tech and Re-commerce. You will work closely with our marketing team to create and implement digital marketing strategies aimed at increasing brand awareness, driving traffic to our website, and ultimately converting leads into customers. This internship will provide hands-on experience in various digital marketing channels, including social media, email marketing, SEO, and PPC advertising.

Responsibilities:

1. Social Media Management: Assist in managing and growing our social media presence across platforms such as Instagram, Facebook, Twitter, and Pinterest. Create engaging content, schedule posts, and monitor social media analytics.
2. Content Creation: Develop creative and engaging content for social media posts, blog articles, email campaigns, and website updates. Collaborate with the design team to create visually appealing graphics and videos.
3. Email Marketing: Assist in creating and executing email marketing campaigns to engage and nurture leads, promote new collections, and drive sales. Monitor email performance metrics and optimize campaigns based on data analysis.
4. SEO Optimization: Conduct keyword research, optimize website content, and implement on-page SEO strategies to improve organic search rankings and drive targeted traffic to the website.
5. PPC Advertising: Assist in managing pay-per-click advertising campaigns on platforms such as Google Ads and social media ads. Monitor campaign performance, analyze metrics, and make data-driven optimizations.
6. Market Research: Stay updated on industry trends, competitor strategies, and customer preferences. Conduct market research and gather insights to inform marketing strategies and campaigns.
7. Analytics and Reporting: Monitor key performance indicators (KPIs) across digital marketing channels. Prepare regular reports summarizing campaign performance, insights, and recommendations for optimization.

Qualifications:

• Pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
• Strong written and verbal communication skills.
• Proficiency in social media platforms, content creation tools, and email marketing platforms.
• Basic understanding of SEO principles and digital advertising concepts.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and a passion for fashion and e-commerce.

Benefits:

• Hands-on experience in digital marketing within the fashion re-commerce industry.
• Mentorship and guidance from experienced marketing professionals.
• Opportunity to contribute ideas and strategies to real marketing campaigns.
• Potential for future full-time employment or recommendations for career advancement.

Duration and Compensation:

This is a 6 months internship position with a full-time schedule. Compensation and benefits will be provided based on experience and qualifications.