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    • B2B Performance Marketing Associate - Navi Mumbai - Pixelo Digital

    Pixelo Digital
    Pixelo Digital Navi Mumbai

    2 weeks ago

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    Description

    About Pixelo

    We are a new-age B2B demand generation and product company, specializing in accelerating sales for our clients through innovative marketing strategies.

    Our team takes pride in their expertise in growth marketing and go-to-market capabilities. We stay ahead of industry trends to deliver exceptional results tailored to each client's needs.

    Job Description:

    We are seeking an experienced Digital Marketing Strategist to drive our online presence and enhance our visibility across search engines.

    This role involves developing and implementing advanced SEO strategies, collaborating with cross-functional teams, and optimizing SEM and PPC campaigns to achieve business objectives.

    Main Responsibilities:

    C1: Competitor Analysis

    Lead comprehensive competitor analysis to identify backlink opportunities and develop strategic insights to outperform the competition.

    C2: Guest Blogging Outreach

    Drive high-impact guest blogging outreach campaigns, leveraging industry connections to secure authoritative backlinks and foster valuable partnerships.

    C3: Infographic Submissions

    Oversee the strategic deployment of infographic submissions to relevant websites and platforms, maximizing exposure and engagement.

    C4: Directory Submissions

    Direct directory submissions to enhance website visibility and generate targeted traffic, optimizing listings for maximum impact.

    C5: Technical SEO Audits

    Conduct rigorous technical SEO audits to identify and address complex on-page and off-page optimization challenges, ensuring optimal website performance.

    C6: On-Page Optimization

    Develop and implement advanced on-page SEO optimization strategies, including schema markup and structured data, to improve website rankings and user experience.

    C7: Collaboration

    Closely collaborate with cross-functional teams, particularly the content team, to align SEO objectives with content marketing strategies and drive synergistic outcomes.

    C8: SEO Tools

    Utilize industry-leading SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to monitor, analyze, and optimize website performance, providing actionable insights and recommendations.

    C9: Staying Updated

    Stay at the forefront of evolving SEO trends, algorithms, and best practices, driving innovation and continuously refining strategies to maintain a competitive edge.

    C10: SEM and PPC Integration

    Coordinate with SEM Specialists to integrate search engine marketing strategies, ensuring a cohesive approach across both organic and paid search efforts.

    C11: Campaign Performance Analysis

    Analyze and report on the performance of SEM and PPC campaigns, using data to inform strategy and make recommendations for continuous improvement.

    C12: Budget Management

    Monitor and manage advertising budgets for SEM and PPC campaigns, ensuring cost-effective use of resources and achieving campaign objectives.

    Qualifications:

    Bachelor's degree in Marketing, Business Administration, or related field.

    Proven experience as a Digital Marketing Strategist or similar role.

    Expertise in SEO, SEM, and PPC campaigns, with a strong understanding of search engine algorithms and ranking factors.

    Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.

    Excellent analytical skills and ability to translate data into actionable insights and recommendations.

    Strong communication and collaboration skills, with the ability to work effectively across teams.

    Creative thinking and problem-solving abilities to overcome challenges and drive results.

    Certifications in SEO, Google Ads, or related areas are a plus.

    Additional Requirements:

    Strong analytical mindset with the ability to interpret complex data sets, and derive actionable insights.

    Excellent communication and interpersonal skills, with the capacity to effectively lead and influence cross-functional teams.

    Results-oriented approach with a passion for driving continuous improvement, and achieving measurable business outcomes.

    Proven leadership capabilities, with experience in managing and mentoring junior team members and guiding strategic initiatives.

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