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  • Manager - Marketing - Kochi - Taurus Mutual Fund

    Taurus Mutual Fund
    Taurus Mutual Fund Kochi

    3 weeks ago

    Default job background
    Description

    Marketing Manager

    We are seeking a versatile marketer to lead the growth of our inbound sales channels. This role requires hands-on experience with web analytics tools and the ability to turn creative ideas into effective advertising projects.

    Responsibilities:

    • Develop strategies and tactics to promote our company and drive qualified traffic to our website
    • Deploy successful marketing campaigns, from ideation to execution
    • Experiment with organic and paid acquisition channels, including content creation, social media, and lead generation campaigns
    • Produce engaging content for our website and blog that attracts and converts our target audience
    • Build strategic relationships with industry players, agencies, and vendors
    • Manage the marketing budget and allocate funds wisely
    • Oversee and approve marketing material, from website banners to hard copy brochures
    • Analyze consumer behavior and adjust email and advertising campaigns accordingly

    Requirements and Skills:

    • Demonstrable experience in marketing, with a potential to learn and grow
    • Proven experience in identifying target audiences and devising cross-channel marketing campaigns
    • Solid knowledge of website analytics tools, such as Google Analytics
    • Experience in setting up and optimizing Google Adwords campaigns
    • Numerical literacy, with comfort working with numbers and metrics
    • A sense of aesthetics and love for great copy and witty communication

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