Product Marketing Manager - Hyderabad, India - Zenwork, Inc

Description

Zenwork Inc., the parent company of Tax1099 and backed by Spectrum Equity, is a leading force in digital tax compliance and regulatory reporting technology. With over a decade of experience, we've empowered over 500,000 businesses and 30,000 CPA firms to navigate the complexities of compliance with ease. Learn more about our innovative solutions at , , and

About the Role:

We're seeking a passionate and results-driven Product Marketing Manager to join our team in Hyderabad, India. You'll play a pivotal role in shaping the market presence and driving demand for our B2B SaaS solutions, leading to accelerated growth and brand recognition.

Responsibilities:

• Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products, including market segmentation, messaging, pricing, packaging, and competitive analysis.
• Craft compelling product stories and messaging that resonate with target audiences across various channels.
• Manage product launches and ensure successful adoption through effective enablement programs for internal teams and external partners.
• Champion product knowledge and drive thought leadership through content creation, webinars, and industry events.
• Collaborate cross-functionally with sales, product development, engineering, and marketing teams to achieve shared goals.
• Track and analyze marketing performance metrics, identifying opportunities for improvement and optimization.

Qualifications:

• Minimum of 2 years of experience in product marketing for B2B SaaS companies.
• Proven track record of developing and executing impactful GTM strategies, including market segmentation, messaging, and pricing.
• Strong understanding of the B2B marketing landscape and its nuances.
• Excellent communication and presentation skills, with the ability to clearly articulate complex topics.
• Data-driven approach to decision making, with experience in utilizing marketing analytics tools.
• Ability to work independently and as part of a team, demonstrating high adaptability and a collaborative spirit.
• Bachelor's degree required, MBA preferred.
• Experience in a US-focused product would be a plus.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team at a growing technology company.
• Dynamic and rewarding work environment with ample room for professional growth.
• Be a part of a mission-driven organization that simplifies compliance for businesses everywhere.