Trade Marketing Manager - Sany, India - Anzaa Consultants

Description

My client is Multinational FMCGcompany looking to hire Trade Marketing Manager for Dubai basedcompany.


ResponsibilityAreaFunctions:
Identifying and exploring new areas of opportunity for Brandpenetration andgrowth.
Ideation and Initiation of various activation plans to generatetertiary sales (Consumer Pull) at allchannels.
Preparation of activation calendar and implementation of the sameand planning of event calendar in lines with thebrand.
Support to sales team to generate secondary sales through tradeschemes (CustomerPush).
Control and effective utilization of the budget with proper phasingand evaluating opportunitycosts.

Develop and execute effective strategies based on global successmodels and on understanding of customers categories and consumerswith the objective of maximizingprofitability.

Develop short and long term category strategies based on a thoroughunderstanding of market conditions andtrends
Build analysis and work with sales and customer marketing todevelop/agree clear specific plans for correctiveaction.
Champion new product market entry and execution. Includesdevelopment of sales presentation/ materials and tracking/analyzing4Ps inmarketimplementation.
Development of trade spend guidelines performs topline allocationsand reviews and authorizes planned field tradespend.

QualificationsMastersDegreeFull time MBA with Sales Background(Preferred)ExperienceOverall 8 Years is a in Trade Marketing in the core FMCGspace.
fmcg,marketing activation,tradepromotions