Assistant Brand Manager - Thane - confidential

    confidential
    confidential Thane

    3 days ago

    Full time
    Description

    Key Responsibilities:

    • Brand Strategy & Planning:
    • Assist the Brand Manager in developing and implementing the brand strategy to achieve business goals and objectives.
    • Collaborate with internal teams to ensure that the brand strategy aligns with company values, target audiences, and market trends.
    • Support the creation of long-term and short-term brand plans, ensuring they reflect market needs and opportunities.
    • Marketing Campaigns & Initiatives:
    • Assist in the development and execution of marketing campaigns, including digital, print, and in-store promotions, to build brand awareness and drive sales.
    • Coordinate with external agencies and vendors to execute campaigns and ensure brand consistency across all touchpoints.
    • Monitor and optimize the performance of campaigns, gathering insights to improve future initiatives.
    • Market Research & Analysis:
    • Conduct regular market research to understand consumer preferences, competitor strategies, and emerging trends.
    • Analyze customer feedback, sales data, and market insights to identify opportunities for brand growth and innovation.
    • Prepare reports and presentations with key findings, trends, and recommendations for senior management.
    • Product Development & Innovation:
    • Collaborate with the product development team to ensure that new product launches align with the brand's positioning and market demands.
    • Assist in the development of product packaging, ensuring it communicates the brand's message effectively and appeals to the target market.
    • Monitor product performance post-launch and suggest adjustments to optimize market positioning.
    • Brand Communication & Content:
    • Work closely with the communications team to develop brand messaging, content, and creative assets that are consistent with the brand's identity.
    • Ensure all marketing materials, including advertisements, social media posts, and promotional content, are aligned with brand guidelines.
    • Assist in maintaining and growing the brand's presence on digital platforms (social media, websites, etc.).
    • Budget & Performance Tracking:
    • Assist in managing the brand's marketing budget, ensuring resources are allocated effectively for maximum ROI.
    • Track the performance of marketing activities and campaigns, providing insights and recommendations for improvement.
    • Work with finance and other departments to ensure that the brand meets its financial targets.
    • Collaboration & Stakeholder Management:
    • Collaborate with cross-functional teams such as sales, creative, product, and supply chain to ensure successful brand execution.
    • Work closely with retail partners to support product placement, promotions, and merchandising activities.
    • Build and maintain strong relationships with external agencies, partners, and other stakeholders.
    • Brand Guidelines & Consistency:
    • Ensure brand consistency across all touchpoints, including advertising, product packaging, and in-store experiences.
    • Monitor and manage brand guidelines, ensuring they are followed in all communications and materials.

    Required Qualifications:

    • Bachelor's degree in Marketing, Business Administration, or related field.
    • Proven experience in brand management, marketing, or a related field (1-3 years preferred).
    • Strong understanding of brand strategy, market analysis, and consumer behavior.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media platforms, email marketing).
    • Excellent written and verbal communication skills.
    • Strong project management skills with the ability to handle multiple tasks simultaneously.
    • Creative thinking and problem-solving abilities.
    • Ability to work well in a team environment and collaborate across departments
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