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  • Freelance Performance Marketer - Kolkata, West Bengal - MARS MEDIA | Digital Marketing Agency

    MARS MEDIA | Digital Marketing Agency
    MARS MEDIA | Digital Marketing Agency Kolkata, West Bengal

    2 months ago

    Description

    Google Ads Campaign Management:

    Plan, execute, and optimize high-converting
    Google Ads (Search, Display, YouTube, and Performance Max)
    campaigns to generate quality leads and maximize ROI.

    PPC Strategy & Optimization:

    Continuously analyze keyword performance, bidding strategies, and ad placements to improve conversion rates and reduce cost per acquisition (CPA).

    Data Analysis & Reporting:

    Track campaign metrics, analyze data, and provide actionable insights to enhance performance and ensure measurable business growth.

    Budget Management:

    Effectively allocate and monitor advertising budgets to achieve the best possible performance and maintain efficient spend.

    A/B Testing:

    Conduct regular A/B tests on ad copies, creatives, landing pages, and audience targeting to refine performance and boost ROI.

    Cross-Platform Marketing:

    Support campaigns on
    Meta (Facebook & Instagram)
    and
    LinkedIn Ads
    when required, ensuring consistent messaging across all platforms.

    Collaboration & Coordination:

    Work closely with
    design, content, and sales teams
    to align campaigns with brand goals and ensure a seamless lead generation process.

    Market & Competitor Research:

    Stay updated with the latest Google Ads features, PPC trends, and competitor strategies to identify new opportunities for growth.


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