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    • Manager - Marketing - Mumbai - VINZ GLOBAL

    VINZ GLOBAL
    VINZ GLOBAL Mumbai

    1 week ago

    Default job background
    Description

    Job Title: Marketing Manager

    About the Role:

    We are seeking an experienced marketing professional to join our team in Pune. This on-site role involves implementing a wide range of marketing activities to drive brand awareness, public relations, demand generation, digital marketing, and channel marketing.

    Key Responsibilities:

    • Integrated Marketing Planning: Design and execute integrated marketing plans to enhance brand awareness, customer engagement, and lead generation. Drive cross-selling and up-selling initiatives to support the sales pipeline.
    • Stakeholder Collaboration: Collaborate with Field Sales, Channel Sales, Pre-sales, and other stakeholders to implement marketing programs aligned with business goals.
    • Budget Management: Manage marketing budgets effectively, focusing on maximizing return on investment (ROI). Generate reports and analytics to evaluate results against regional targets and refine marketing strategies.
    • Channel Marketing: Develop and execute regional channel marketing programs in collaboration with the channel team and local partners. Manage Market Development Funds (MDF) with local partners and key alliances.
    • Content Development and Localization: Create and localize press releases, sales enablement tools, presentations, collateral, and regional success stories. Maintain inventory for marketing collateral and promotional materials.
    • Internal Communication: Communicate marketing initiatives, product announcements, events, and sales enablement tools to the local team.
    • Lead and Database Management: Oversee lead generation and database processes, ensuring alignment with best practices. Collaborate with SDR and sales teams to manage lead dispositioning, qualification, and contact management.
    • Marketing Program Execution: Coordinate internal and external resources to launch and execute marketing programs efficiently. Ensure adherence to standardized marketing processes and tools.
    • Digital Marketing and Social Media: Implement inbound marketing, content marketing, SEO, SEM, and social media campaigns to support regional objectives.

    Requirements:

    • Education: Bachelor's/Master's degree in Business, Marketing, or a related field.
    • Experience: 6-8 years in marketing, preferably in a business-to-business (B2B) environment.
    • Technical Skills:
      • Proficiency in digital marketing, including SEO, SEM, and social media.
      • Experience with marketing automation platforms (Marketo) and CRM tools like Salesforce.
      • Proficiency in MS Windows applications.
    • Personal Qualities:
      • Project Management: Strong ability to manage multiple projects, prioritize tasks, and meet deadlines.
      • Communication: Excellent verbal and written communication skills with confidence in presenting ideas.
      • Interpersonal Skills: Strong ability to build relationships with sales leadership, cross-functional teams, and peers.
      • Travel: Willingness to travel occasionally.
      • Market Knowledge: Familiarity with the contact center and customer service market space is a plus.

    This is a fantastic opportunity for a skilled marketing professional to join our team and contribute to the success of our business.

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