Marketing Operations Specialist - Bengaluru, India - Zluri

    Zluri
    Zluri Bengaluru, India

    3 weeks ago

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    Description

    About Zluri:

    Zluri ) is a comprehensive SaaS Operations (SaaSOps) management platform for IT teams. It helps IT teams Discover, Manage, Secure, and Comply across multiple SaaS applications, all from a single dashboard. In short, Zluri puts the IT team back in control of their new SaaS-ified landscape.

    Job Brief:

    Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.

    Responsibilities:

    • Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events
    • Build, test, deploy, and optimize processes across all stages of the marketing funnel
    • Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM
    • Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation
    • Support the marketing team on product launches and field marketing initiatives
    • Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities
    • Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.

    Requirements:

    • Minimum of 2 years of experience in a Marketing Operations or a similar role
    • Good attention to detail
    • Excellent verbal and written communication skills
    • Excellent analytical and problem-solving skills
    • Experience with reporting and analytics
    • Ability to work independently in a fast paced environment
    • A solid understanding of Salesforce and HubSpot
    • Past experience working for an early stage startup is an added advantage