Visual Merchandiser Ecommerce - Mumbai - Solino Home Private Limited

    Solino Home Private Limited
    Technology / Internet
    Description

    Company Description

    Solino Home specializes in creating stylish and affordable luxury textiles for the home, including table linens, curtains, and kitchen essentials. Driven by a commitment to quality and accessibility, we design hand-crafted products that are durable, easy to care for, and crafted to inspire personalized spaces.

    Role Description

    We are looking for a highly aesthetic, design-led Visual Merchandiser & Visual Content Lead to craft the visual world of our super-premium linen brand.

    You will shape how customers see, feel, and experience the brand —photoshoots, social media, website, and e-commerce.

    If you obsess over textures, light, styling, and storytelling… and can turn a piece of linen into a lifestyle dream — this role is for you.

    This is a full-time on-site role for a Visual Merchandiser based in Mumbai.

    This role blends:

    Visual Storyteller

    Stylist + Photographer

    Art Director

    Brand Custodian

    Think design + content + aesthetics rolled into one.

    Brand - Premium linen home fursnishings

    Location - Goregaon East (On Site)

    Key Responsibilities

    1. Visual Merchandising & Retail Experience

    • Create aspirational lifestyle settings (bedroom, dining, kitchen, living)
    • Develop VM guidelines and playbooks for consistency across stores
    • Collaborate with ecomm teams to enhance customer journey and conversion

    2. Photography & Content Creation

    • Plan and execute high-quality lifestyle shoots
    • Style products with props, lighting, and textures to create premium imagery
    • Shoot and deliver content for:
    • Social media
    • Website
    • E-commerce listings
    • Campaigns
    • Handle editing, retouching, and post-production
    • Maintain consistent visual language across all content

    3. Creative Direction & Brand Identity

    • Translate brand positioning into a strong visual identity
    • Develop mood boards, look books, and seasonal themes
    • Lead art direction for shoots and campaigns
    • Work closely with marketing & design teams on creatives
    • Build a cohesive "brand world" across offline + online touchpoints

    4. AI & Digital Creativity

    • Use AI tools to create:
    • Styled imagery
    • Concept renders
    • Moodboards
    • Backgrounds/environments
    • Blend real photography with AI-assisted production to improve speed & efficiency
    • Experiment with new visual formats (Reels, motion, CGI, generative visuals)

    Skills & Competencies Required

    Core Skills

    • Strong creative instinct & refined aesthetic sense
    • Deep understanding of design, color, textures, and composition
    • Professional photography skills (camera + lighting mastery)
    • Styling & art direction capability
    • Image retouching & editing skills

    Technical Skills

    • Adobe Suite (Photoshop, Lightroom, Illustrator, InDesign)
    • Photography equipment & studio setup
    • AI image tools (Midjourney / Firefly / Stable Diffusion / similar)
    • E-commerce content optimization knowledge

    Experience

    • 3–7 years in -
    • Visual merchandising
    • Lifestyle/product photography
    • Premium retail or home/lifestyle/fashion brands
    • Exposure to premium/luxury brand aesthetics preferred
    • Experience creating lifestyle narratives (not just packshots)

     Personal Traits We Value

    • Highly detail-oriented
    • Visual perfectionist
    • Storyteller mindset
    • Hands-on and execution driven
    • Trend-aware yet timeless in taste
    • Proactive and experimental
    • Strong ownership and accountability

    What Success Looks Like

    • Stores look like curated lifestyle spaces
    • Content feels premium, warm, and aspirational
    • Consistent brand look across every platform
    • Faster content production through smart AI usage
    • Increased engagement, footfall, and conversion

    Qualification

    • Degree/Diploma in Visual Merchandising / Design / Photography / Fashion Communication / Fine Arts or related field

    Nice to Have

    • Experience with home décor or textile brands
    • Set design/styling background
    • Short-form video content creation
    • Styling for catalogs/lookbooks

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