Head - Brand Marketing & Communications - Electricals (15-20 yrs) - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Head - Brand Marketing & Communications

    Urgently hiring for the role of Head Brand Marketing & Communication

    Years of experience: 15+ years


    Location:
    Mumbai

    MBA Preferred

    Main Responsibilities, Authorities & Accountabilities Requirements, Skills &

    Competencies:

    Requirements:

    • Education
    • Post Graduate/ Graduate from tier1 colleges. MBA preferred.
    • 15+ years in brand management and marketing communication.
    • Have an innovative and disruptive mindset, with business centric problem solving approach
    • Experience in leading marketing comm team

    Competencies:

    • Brand Management; Strategic Thinking; Problem Solving; Enabling decision making through right insights; Innovating; Market Awareness & Connect; Developing People with Empathy; Driving Results; Collaborating

    Skills:

    • Hypothesis ledproblem solving skills, and high marketlevel business awareness.
    • High level of communication skills and ability to create and influence brand positioning.
    • Has ability to leverage power of numbers to influence decisions, ability to translate anecdotal insights from market into data backed insights.
    • Resilient, resourceful, and able to perform under pressure.
    • High market visits & regular interaction with all stakeholders Decisions to be taken to Manager.
    • Annual, monthly initiatives planning & prioritization.
    • Spends budget for the full year.
    • Team rampup/ changes through the year.

    Accountabilities, Responsibilities, Authorities:

    Brand Strategy & Communication:

    • Defining brand positioning and ATL communication strategy in coordination with BU sales and Product team
    • Conducting regular brand track, drive initiative to improve marketing funnel metrics awareness, consideration, conversion and loyalty
    • Ownership of brand properties (creatives, collaterals) in line with brand objectives, liaising with agencies
    • Marketing initiatives ROI improvement; in line with benchmarks
    • Coown annual marketing budget along with respective BU heads
    • Brand proposition and comms strategy basis discussions with BU and Product Heads
    • Defining guardrails around marketing communication

    Digital Marketing:

    • Creation of endtoend digital marketing strategy for the company, budget allocation and choice of properties in line with company objectives
    • Execution of digital campaigns on offplatform channels,
    • ROI tracking and improvement in line with benchmarks, liasing with agencies on running the campaigns
    • Ownership of online content creation and brand properties
    • Defining digital marketing budget in coordination with B2C and B2B
    • Authority on budget allocation and choice of properties for digital marketing (except eCommerce)

    PR, Media and Market Research:

    • Ownership of all the PR, events, magazines comms
    • Designing and conducting market research through informed decisions based on brand objectives
    • Ownership of media buying and spot selection and liaise with media agencies
    • Media buying and spot selection
    • Owning PR, Events comms
    • Conducting market research and design based on brand objectives

    Team & Stakeholder Management:

    • Work in close coordination with BU and Product Heads across businesses
    • Defining and building the Brand marketing and comms function organization structure
    • Retain and attract top talent, managing and assessing team
    • Build processes and systems to enhance ways of working
    • Org structure design
    • Signoff on manpower number
    • Coown processes for interaction with business
    • Team assessment