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- Lead, manage and mentor a highperforming marketing team, fostering collaboration, and ensuring team members are aligned with company goals
- Utilise deep expertise in HubSpot to optimize the marketing automation, lead nurturing, and customer relationship management efforts, along with staying up to date with its latest updates
- Identify and build relationships with key stakeholders and partners in the B2B space to develop and execute marketing strategies tailored to the target audience
- Develop, manage, and optimize the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Regularly analyze and report on the performance of marketing campaigns against budgetary goals
- Develop and implement comprehensive marketing strategies (Identify market trends, competitor activities, and emerging opportunities) that align with the company's overall business objectives and refine marketing strategies proactively
- Plan and execute marketing campaigns, tracking KPIs and adjusting strategies for continuous improvement
- Oversee the creation and distribution of compelling content across various channels to engage and convert prospects
- Drive brand awareness and consistency by developing, maintaining, and ensuring all marketing collateral and communications align with the brand's identity, value, and brand guidelines
- Use datadriven insights to measure the effectiveness of marketing initiatives and make databased decisions for continuous improvement by implementing A/B testing and other analytics tools to optimize marketing performance
- Conduct market research to identify customer needs, market trends, and competitive landscape and use research findings to inform product development and marketing strategies
- Collaborate with crossfunctional teams, including sales, product development, and customer support, to ensure a unified approach to achieving company goals
- Hubspot
- Source Scrub
- Digital Marketing
- Zoom Info
- Liaising with the Board to drive company strategy
- B2B
- A/B Testing
- HTML
- CSS
- JavaScript
- Adobe
- Social Media platforms
- Bachelor or Masters degree in Marketing, Business, or a related field
- Proven experience in a leadership role within marketing, with a minimum of 5 years of experience
- Experience with a notable startup is preferred
- Demonstrated ability to manage budgets and deliver results within allocated resources
- Lead generation and management experience
- Excellent leadership skills and the ability to work as part of a team
- Knowledge of debt and equity is a bonus
Head of Marketing - Hyderabad, India - Grow Your Staff
Description
Grow Your Staff is seeking a Head of Marketing for Fuse Capital, a Debt advisory firm based in London, United Kingdom.
The position is a full-time opportunity in Hyderabad, India, or someone willing to relocate.The role will have excellent growth opportunities. You will work directly with the team based in the UK.
Experience required: 10+ years
CTC:
up to INR 45 LPA
Location:
On-site (Hyderabad)
Time- 1:30 pm- 9:00 pm (Monday - Friday)
Type of employment- Full-time
Responsibilities