Category Marketing Manager - Noida, India - PW (PhysicsWallah)

Description

Job Role: Category Marketing Manager - Ecommerce

What is this role?

This role requires a dynamic individual with a strategic mindset, excellent project management skills, and a proven track record in creating impactful marketing campaigns across diverse channels.

What You'll Do?

1- Marketing Channel Management and ROI Optimization:

• Manage marketing channels, including paid digital (Google & Meta Ads), influencer marketing, SEO, and offline marketing.
• Optimize channel performance to maintain a healthy Return on Investment (ROI).

2- Strategic Planning and GTM Strategy:

• Develop comprehensive quarterly and monthly marketing plans, aligning with organizational goals to achieve revenue and lead generation targets.
• Utilize data-driven insights to refine strategies and adapt to market dynamics.
• Conduct thorough competitor research to identify market trends and opportunities.

3- Event Management:

• Take charge of orchestrating various events, including book launches, category launches, relevant fairs (eg. book fairs), seminars, and webinars.

4- Content Marketing:

• Strategies relevant content for drip marketing campaigns, ensuring a personalized and engaging user journey.
• Plan eye-catching creatives with the design team for promotions across various platforms.

5- Stakeholder Management:

• Work closely with business, product management,sales, and customer success teams to ensure alignment on marketing objectives and messaging.

You are Someone Who Has:

1. Bachelor's degree in Marketing, Engineering, or a related field. MBA is a plus.
2. Prior experience in Ecommerce is a must.
3. Prior knowledge in selling on ecommerce marketplaces (eg. Amazon, Flipkart, Blinkit, Meesho, Zepto etc) is a plus.
4. Prior experience of working in Startups would be a plus.
5. Proven experience (2-4 years) in marketing roles, preferably in the Ed-tech industry.
6. Strong understanding of educational trends, curriculum needs, and the evolving landscape of technology in education.
7. Exceptional project managementskills with the ability to manage multiple campaigns simultaneously.
8. Analytical mindset with proficiency in data analysis and reporting tools.
9. Excellent communication and interpersonal skills.  Creative thinker with a strategic approach to marketing.
10. Team player with the ability to collaborate across departments.