Sr . Digital Marketing Specialist - Ahmedabad - confidential

    confidential
    confidential Ahmedabad

    4 days ago

    Full time ₹900,000 - ₹2,200,000 (INR) per year *
    Description
    • Design and oversee all aspects of client digital marketing strategy including, SEO,Google Ads, Bing Ads, meta ads, organic Social media, email, and affiliate campaigns.
    • Develop data driven roadmap and monitor google, bing and social media campaign budgets.
    • Hands On expertise in digital marketing tools, Including Google ads, Bing ads, meta ads, and other SEO tools, search console, GA-4, Google tag manager, Custom event tracking, enhanced conversion tracking Etc.
    • Conduct a thorough SEO audit of our website.
    • Identify and implement on-page and off-page SEO strategies.
    • Optimise website content, including meta tags, keywords, and images.
    • Improve website loading speed and mobile responsiveness.
    • Build high-quality backlinks to increase domain authority.
    • Monitor and report on SEO performance using tools like Google Analytics and Search Console.
    • Provide recommendations for ongoing SEO improvements.
    • Prepare accurate reports on our marketing campaign s overall performance.
    • Driving traffic and engagement that translates to sales and brand promotion.
    • define data driven strategy to improve marketing results.
    • Identify the latest trends and technologies affecting our industry.
    • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
    • Work with an internal team to brainstorm new and innovative growth strategies.
    • Design and manage paid media campaigns on Facebook, Instagram, Google, bing, LinkedIn, etc.
    • Experiment with new platforms and channels
    • Ensure ads are creative and displayed appropriately
    • Monitor costs and return on investment (ROI)
    • Report to clients and build long-term relationships
    • Administrative set up from ad account buildouts, social media page management, pixel integration, etc. working with the client to ensure we collect all necessary assets at time of onboarding
    • Create all kinds of content (including video, photos, and graphics), plan the calendar against our forward-thinking channel plan
    • Develop, implement, and monitor the social media strategy
    • Ensure our branding and storytelling is accurate and cohesive across all platforms and use digital monitoring tools to report on the performance of our digital campaigns.
    • Produce weekly, monthly, and quarterly reports for SEO organic traffic, Google Bing paid ROI, social results on platforms such as Facebook, Instagram, LinkedIn, YouTube, and other platforms
    • Collaborate with the content writer to define content strategy
    • Support the team as a subject matter expert and in project delivery relating to web and content delivery across the business

    Skills and Qualifications

    • Bachelor s/Master degree in computer science, Marketing, or related field.
    • Exceptional written and verbal communication skills Must Required
    • Proven experience as a Digital Marketing Specialist in an Ecommerce industry or similar environment.
    • Exceptional GA-4 Analytics, Technical SEO, UI/UX, and CRO skills with a keen eye for detail.
    • Portfolio showcasing a range of services as well as ecommerce industries.
    • Excellent communication and interpersonal skills.
    • A passion for digital marketing, and data driven approach
    * This salary range is an estimation made by beBee
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