Busy Infotech - Delhi NCR, India - iimjobs

Description

This role involves developing communication strategies, overseeing brand identity across channels, and creating content aligned with company values.

This position will play a key role in building a positive brand image, engaging stakeholders, and contributing to overall brand strategy and positioning.

You should be result-driven and excited about growing the market share of Busy Accounting Software alongside a fast-growing team

Key Responsibilities


Brand Management :

• Develop and implement brand strategy in alignment with business objectives.
• Ensure consistent and compelling brand positioning across all communication channels.
• Develop communication plans to effectively convey product updates, promotions, and other relevant information.
• Manage communication channels for maximum impact and Oversee internal and external communications
• Manage public relations activities to enhance the brand's image and increase positive exposure.

Social Media / Influencers:

• Develop and execute social media strategy to increase brand awareness and engagement.
• Create and Manage compelling content for various social media platforms.
• Identify and collaborate with influencers to amplify the brand's reach and credibility.
• Explore and establish brand tieups that align with the target audience and brand values.
• Devise and execute viral marketing campaigns to increase brand visibility
• Capitalize on trends and initiate viral campaigns to maximize brand visibility.

Consumer Insights:

• Utilize data to gather insights and make informed decisions for brand strategy.
• Conduct end user research to understand their needs, preferences, and perceptions. to refine communication strategies.
• Podcast: Develop and manage podcast content related to the industry and brand.

Events:

• Plan, coordinate, and execute events to promote the brand , engage with stakeholders, and create memorable brand experiences.
• Identify relevant industry conferences, trade shows, and sponsorships to enhance brand presence.
• Collaborate with internal teams and external partners to ensure seamless execution of events.

Skill Sets / Requirements

• Good verbal & written communication skills with a creative mindset
• Ability to develop insights on end user behavior, Industry trends based on data and research
• Analytical skills to interpret data and trends.
• High achievement orientation. Takes full ownership of activities and outcomes
• Indepth knowledge of brand marketing and communication strategies.