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    • Performance Marketing Manager - Gurgaon - OYO

    OYO
    OYO Gurgaon

    1 month ago

    Default job background
    Description

    About OYO Vacation Homes:

    OYO VacationHomes (OVH) is a key division of OYO HotelsC Homes, specializing in the vacation rental market acrossEurope. OVH operatesrenowned brands such as Belvilla, DanCenter, and Danland,offering a wide selection of fully managed private homes in over 20 Europeancountries, including Austria, the Netherlands, Belgium, Germany, France, Italy, and Spain. With a portfolioexceeding 50,000 homes, OVH is a leading player in

    Europe's vacation rental industry, catering to diverse traveler preferences.

    Role Overview:

    We are seekinga skilled anddata-driven Performance Marketing Manager tolead our digitalmarketing initiatives for OYO Vacation Homes in Europe. The ideal candidate will have 3-5 years of experiencein performance marketing, with a strong command of managing andoptimizing campaigns acrossGoogle Ads, FacebookAds, and YouTubeAds. This role requires a strategic thinker with hands-on experience in setting up search campaigns, conducting in-depth keyword research, and implementing media planning and budgetingstrategies. Staying informed about the latest marketing trends is essential to drive innovation and achieve businessobjectives.

    Key Responsibilities:

    Campaign Management:

    • Plan, create, and oversee performance marketing campaigns across Google Ads, Facebook Ads, and YouTube Ads.
    • Set up and optimize search campaigns from scratch using Google Ads Editor to ensure effective structure and targeting.
    • Effective ad-budget management to maximize the ROI while maintaining growth momentum.
    • Conduct A/B testing to determine the effectiveness of different ad creatives and messaging.
    • Implement audience segmentation strategies to target the right demographics and improve conversion rates.
    • Monitor competitor activity and adjust strategies to maintain a competitive edge.
    • Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.
    • Maintain an effective campaign structure to efficiently manage and respond to customer demand.

    Keyword Research:

    • Conduct in-depth keyword research using tools such as Google Keyword Planner to identify high-performing opportunities.
    • Continuously refine keyword strategies to align with campaign goals and evolving market trends

    Media Planning s Budgeting:

    • Develop comprehensive media plans to strategically allocate budgets across platforms and campaigns.
    • Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.

    Data Analysis s Reporting:

    • Analyze campaign performance metrics to extract insights and identify areas for optimization.
    • Generate detailed reports to communicate key findings and actionable recommendations to stakeholders.

    Trend Analysis s Innovation:

    • Stay updated on the latest trends in digital marketing and performance advertising.
    • Implement innovative strategies to enhance campaign reach and effectiveness.

    Collaboration:

    • Work closely with cross-functional teams, including creative, analytics, and product teams,to ensure seamless campaign execution.
    • Coordinate with external vendors and partners to explore growth opportunities and optimize campaigns.

    Qualifications s Experience:

    Proven expertise in running Google search and app campaigns.

    • Strong understanding of brand marketing strategies on digital platforms such as YouTube, META.
    • Familiarity with SEO principles and their application in performance marketing.
    • 3-5 years of hands-on experience in performance marketing with a focus on Google Ads, META Ads, and YouTube Ads.
    • Proficiency in tools like Google Ads Editor, Keyword Planner, and analytics platforms.
    • Strong analytical skills and a data-driven decision-making approach.
    • Excellent communication skills, both written and verbal.
    • Passion for keeping up with evolving marketing trends and technologies.
    • Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.

    Why Join OYO?

    Opportunity to work with a global leader in the travel and hospitality industry.

    A dynamic and fast-paced work environment that encourages innovation.

    Be part of a team that values creativity and strategic thinking.

    Competitive compensation and comprehensive benefits.

    If you are a performance marketing professional passionate about driving growth and achieving impactful results, we invite you to apply and become a part of OYO's exciting journey in the travel and hospitality sector

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